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BRAND TRUTHS
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Dina Schenk
Aiming at the Wall: In Branding as in Darts
Dina Schenk
You've Got the Brands. I've Got the Hooks.
Dina Schenk
Being Different, Just Like Everyone Else.
Dina Schenk
Right Pond. Wrong Bait. (Putting First Things First in the Quest for Customers.)
Dina Schenk
Repetition in Branding. Repetition in Branding. Repetition in Branding.
Dina Schenk
Three Eternal Brand Truths
Dina Schenk
Marketing vs. Sales: Can't We All Just Get Along?
