Most branding and business strategy professionals are familiar with the infamous 1990s Las Vegas re-branding disaster. Facing a slump in...

As a branding professional, I necessarily spend a significant amount of time and mental energy thinking about branding—what it is, what...

We've all heard countless stories about successful brands going belly up because they fail to adapt to changing market realities and keep...

Pretend for a moment that you are a fishing fanatic. You know exactly where to go to catch certain types of fish, what sorts of water...

One of my early and formative mentors once said, “It takes three to 19 repetitions of the exact same message before people hear it once.”...

The concept of "branding" can be a bit elusive. Misconceptions abound, and the profession is ever-evolving—yet there are several things I...