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    BRAND TRUTHS

    a brand be told blog

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    Dina Schenk

    Aiming at the Wall: In Branding as in Darts

    42
    Dina Schenk

    You've Got the Brands. I've Got the Hooks.

    50
    Dina Schenk

    Being Different, Just Like Everyone Else.

    67
    Dina Schenk

    Right Pond. Wrong Bait. (Putting First Things First in the Quest for Customers.)

    44
    Dina Schenk

    Repetition in Branding. Repetition in Branding. Repetition in Branding.

    87
    Dina Schenk

    Three Eternal Brand Truths

    56
    Dina Schenk

    Marketing vs. Sales: Can't We All Just Get Along?

    48

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