BRAND DISCOVERY PACKAGE
While we provide a range of a la carte branding services (including assistance with brand architecture, visual identity development, copywriting, collateral production, website development, and more), our signature offering is our BRAND DISCOVERY PACKAGE through which we will identify your organization’s most inspiring attributes, and empower you to make the most of them.
Over the course of just a few weeks, we will gather important insights about your brand and develop a custom Brand Playbook that equips you with messaging and instructions for effectively leveraging those insights for powerful returns:
1. INTERVIEWS
In-depth phone conversations with key stakeholders such as:
Executive Leadership
Board Members
Staff
Customers
Donors and Other Advocates
2. DATA ANALYSIS
Review of organizational insights including:
Current messaging, collateral, advertising, sales scripts, etc.
Customer demographics and psychographics
Prior brand or market research, and current business analytics
Competitor positioning and other industry intelligence
3. CUSTOM BRAND PLAYBOOK
A straightforward and turnkey guide for effectively telling your brand story, including:
YOUR UNIQUE 3D BRANDING FRAMEWORK© outlining the things that make your organization most compelling and around which all of you marketing efforts should be focused
ELEVATOR SPEECH to be used by all employees in personal conversations and formal presentations about your organization
LONG-FORM CORE MESSAGING to be used on your organization's website, in collateral, letters, etc.
SHORT-FROM CORE MESSAGING to be used in online and print advertising
BOILERPLATE to be used in press releases and other formal organizational communications that require a less overtly promotional tone
BRAND TIP SHEET outlining important considerations for graphic designers, writers, agency partners, and others to keep in mind when developing creative campaigns, social media content, etc.