BRAND DISCOVERY
PACKAGE
A Brand Discovery Package is a great way to begin a partnership with brand be told. Over just a few weeks, I will identify your organization’s most inspiring attributes, and empower you with a custom Brand Playbook of messaging essentials.
STEP 1. STAKEHOLDER
INTERVIEWS
Executive Leadership
Sales, Marketing, Etc.
Board Members
Customers
Donors and Other Advocates
STEP 2.
POSITIONING ANALYSIS
Current messaging, collateral, advertising, sales scripts, etc.
Customer demographics and psychographics
Prior market/customer/competitor research
Competitor positioning and other relevant insights
STEP 3.
BRAND PLAYBOOK
Your unique 3D Branding Framework
Elevator speech
Long-form core messaging
Short-form core messaging
Boilerplate
Brand activation tips
Intrigued?
Check out an example of a Brand Playbook I created for an inspiring nonprofit.